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MAFS Australia cancelled by American cable network Lifetime
Winona Bold (2024-06-19)
Married At First Sight Australia has been unceremoniously dropped by its U.S.
broadcast partner in a shock move that has left the show's loyal American viewers reeling.
About 300,000 Americans watch MAFS every week on cable channel Lifetime, which first bought rights to the Channel Nine show in 2020 and also airs the popular U.S.
version.
But when viewers tuned in to watch the latest episode last month, they were disappointed to find another program in MAFS' usual time slot.
Married At First Sight Australia has been unceremoniously dropped by its U.S.
broadcast partner in a shock move that has left the show's loyal American viewers reeling. (Pictured: MAFS couple Jack Millar and Domenica Calarco)
No explanation was given for why the show was no longer airing on the main channel. A post on Lifetime's Instagram account said viewers could continue watching the series on the network's streaming app.
The move is strange given that MAFS was performing well in its Wednesday 10/9c time slot, and the season was just hitting its stride heading into the nude photo scandal.
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Fans flocked to social media to protest the move, with some accusing Lifetime of using 'shady' tactics to force viewers to download the streaming app.
Others said they only watched Lifetime for new episodes of MAFS Australia and would be abandoning the network altogether.
About 300,000 Americans watch MAFS every week on cable channel Lifetime, which first bought rights to the Channel Nine show in 2020 and also airs the popular U.S.
version. (Pictured: Brent Vitiello and Tamara Djordjevic)
When viewers tuned in to watch the latest episode last month, they were disappointed to find another program in MAFS' usual time slot
No explanation was given for why the show was no longer airing on TV.
A post on Lifetime's Instagram account said viewers could continue watching the series on its streaming app
But most of all viewers were upset because their favourite reality show had been pulled halfway through the season.
'Un-freaking-believable!
I literally cannot believe that Lifetime has taken MAFS Australia off their regular cable TV channel in the middle of the season! I freaking hate this streaming crap... just give me regular TV,' one furious viewer tweeted.
'Lifetime is whack showing fluff instead of airing the next episode of Married At First Sight Australia,' another added.
The move is strange given MAFS was performing well in its Wednesday 10/9c time slot, and the season was just hitting its stride heading into the nude photo scandal.
(Pictured: Olivia Frazer)
Fans flocked to social media to protest the move, with some accusing Lifetime of using 'shady' tactics to force viewers to download the streaming app
Many fans complained they were having trouble accessing new episodes online, with one saying on Reddit: 'I went looking for it...
It's not even on Lifetime app'
Many fans complained they were having trouble accessing new episodes online, with one saying on Reddit: 'I went looking for it... It's not even on Lifetime app.'
Over on Instagram, one disgruntled fan commented: 'This is ridiculous!
Why start airing it in the first place?'
'Incredibly p***ed this was decided mid-season,' a second added.
Another wrote: 'You blew it, Lifetime! MAFS Australia is so much better. Show all the Australian seasons [on TV] and stream the inferior U.S.
version.'
Americans will now miss out on the explosive couples' retreat and OnlyFans scandal.
(Pictured: Ella Ding and Domenica Calarco at the couples' retreat)
Others said they only watched Lifetime for new episodes of MAFS Australia and would be abandoning the network altogether
One particularly mad viewer raged: 'This is the most ridiculous thing you could have done...
especially right in the middle of the season.
'Whoever was in charge of this decision should pull their head from their lower end. BRING IT BACK.'
Another fumed: 'Ridiculous! To show only some of the episodes and take it off the air is definitely a way to have people quit watching Lifetime altogether.'
There's no word yet on whether Lifetime's decision to pull MAFS from television will affect its deal with the show's Australian distributors, or if the cable network plans to air future seasons of the hit Channel Nine show.
Daily Mail Australia has contacted Nine and Lifetime for comment.
Most of all viewers were upset because their favourite reality show had been pulled halfway through the season
The latest season of MAFS Australia premiered on Lifetime on March 30.
The show was drawing about 300,000 viewers per episode until it was dropped from TV, which is far less than its audience in Australia and the UK.
However, this is still a decent number for a cable show, and practically unheard of for a program made outside the U.S.
Despite its modest popularity stateside, some aspects of MAFS Australia have been lost in translation for Americans.
Viewers have expressed confusion over the show's lack of diversity, ear-splitting music volume and excessive lip filler.
Despite its modest popularity stateside, some aspects of MAFS Australia have been lost in translation for Americans.
Viewers have expressed confusion over the show's lack of diversity, ear-splitting music volume and excessive lip filler. (Pictured: Domenica Calarco)
The main bugbear for Americans was the mostly white line-up of brides and grooms.
In the U.S., racially diverse casts are common on reality TV, and there are usually several black, Asian or mixed-race couples on MAFS America.
'No POC [people of colour].
I won't be watching,' one American viewer wrote on Instagram after the MAFS Australia season premiere on March 30.
The main bugbear for Americans was the mostly white line-up of brides and grooms
One person said 'that's just the demographics' in Australia, but others disagreed, arguing the producers should have made more of an effort
A viewer from Australia said there were more participants to be revealed, including 'a gorgeous Asian girl and a couple of mixed Asians'
While there were no black people on MAFS Australia this year, the Asian community was represented by Selina Chhaur, who is half-Cambodian and half-Chinese; Ella Ding (pictured), whose surname suggests she is half-Chinese; and Al Perkins, who is half-Malaysian